Jakks inks Alvin and the Chipmunks deal

Upcoming film release sparks flurry of activity around Fox brand, including first toy deal.
Publish date:

20th Century Fox Licensing & Merchandising (in conjunction with Bagdasarian Productions) is lining up a major merchandising push for family property, Alvin and the Chipmunks, with the sequel due to hit cinemas in time for Christmas.

Fox Licensing has signed Jakks Pacific as its toy partner, with the firm creating a line of plush, figures, dolls, play-sets and novelty toys.

In addion, JS Karaoke will develop a range of karaoke products, which will allow fans to 'Alvinise' their voice.

To read the full story on our sister site, licensing.biz, please click here.


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