Jakks inks Alvin and the Chipmunks deal

Upcoming film release sparks flurry of activity around Fox brand, including first toy deal.
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20th Century Fox Licensing & Merchandising (in conjunction with Bagdasarian Productions) is lining up a major merchandising push for family property, Alvin and the Chipmunks, with the sequel due to hit cinemas in time for Christmas.

Fox Licensing has signed Jakks Pacific as its toy partner, with the firm creating a line of plush, figures, dolls, play-sets and novelty toys.

In addion, JS Karaoke will develop a range of karaoke products, which will allow fans to 'Alvinise' their voice.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.