Jakks celebrates strong start for Great and Powerful Oz dolls

Movie success helps create demand for firm's line of fashion dolls.
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Jakks Pacific is seeing increased demand for its line of fashion dolls inspired by the new movie, The Great and Powerful Oz.

The Tollytots division of Jakks has launched a number of 11.5-inch fashion dolls.

Oz is ready for adventure, dressed in coat and top hat and carrying a travel bag and his companion China Girl under his arm.

Meanwhile, Evanora is dressed in her elegant emerald green dress with feathered detail. The look is completed by an emerald amulet and feather headpiece.

Theodora has flowing dark hair and bright red hat, just like tortured witch in the movie from The Land of Oz. The doll wears black knee high boots, a red riding coat and a signature floppy hat.

Glinda the Good Witch (pictured) wears a flowing white and gold dress and gold crown, and also comes with a magical wand.

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