Hasbro plans to build on the success of ITNG after the show won the BAFTA for Best Pre-School Live Action Programme 2007.
Publish date:
Social count:

The toy manufacturer is “delighted” the popular children’s TV show has been recognised with the accolade.

Henry Foulds, senior brand manager, Playskool, told ToyNews that strong sales of In The Night Garden toys have reflected the property’s firm positioning as a favourite among pre-school children. 

"Hasbro will build on the great success of 2007 and will continue to develop innovative new toys which will engage children with the unique world which is In the Night Garden,” Foulds added.

Ragdoll Productions accepted the award, which was presented at the Hilton Hotel in London. 

Anne Wood, founder and creative director of Ragdoll said: “On behalf of Andy Davenport and all of those at Ragdoll who have worked so diligently on In the Night Garden and I am delighted that the programme has received this acknowledgement from the BAFTA membership.

“Producing innovative programmes for children is becoming ever more challenging and we are very appreciative of this Award in recognition of our efforts.”

Andy Davenport, author, composer and producer of the show, added: “We are honoured to receive this Award. The challenges associated with the production of such a technically ambitious programme have been extraordinary, and I am pleased that the Academy has recognized the efforts of the many talented people whose contributions made In the Night Garden possible.”



Halsall grabs Roary

Halsall has picked up the wheeled toys and inflatables license for Chapman Entertainment's new pre-school property, Roary the Racing Car, for the UK and Ireland.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.