The toy manufacturer is “delighted” the popular children’s TV show has been recognised with the accolade.
Henry Foulds, senior brand manager, Playskool, told ToyNews that strong sales of In The Night Garden toys have reflected the property’s firm positioning as a favourite among pre-school children.
"Hasbro will build on the great success of 2007 and will continue to develop innovative new toys which will engage children with the unique world which is In the Night Garden,” Foulds added.
Ragdoll Productions accepted the award, which was presented at the Hilton Hotel in London.
Anne Wood, founder and creative director of Ragdoll said: “On behalf of Andy Davenport and all of those at Ragdoll who have worked so diligently on In the Night Garden and I am delighted that the programme has received this acknowledgement from the BAFTA membership.
“Producing innovative programmes for children is becoming ever more challenging and we are very appreciative of this Award in recognition of our efforts.”
Andy Davenport, author, composer and producer of the show, added: “We are honoured to receive this Award. The challenges associated with the production of such a technically ambitious programme have been extraordinary, and I am pleased that the Academy has recognized the efforts of the many talented people whose contributions made In the Night Garden possible.”