ITALY: MGA signs Planeta Junior as licensing agent

Planeta Junior Italia has signed a deal with MGA Entertainment to become the firm's exclusive licensing agent in Italy.
Publish date:
5_184_6868_MGA logo.jpg

The company is now looking at a number of categories for consumer products including home textiles, apparel and personal care among others.

Initial focus will be on Moxie Girlz. Giochi Preziosi is already on board in Italy, currently distributing the doll line and also developing back to school and gift products.



MGA signs Top Model

MGA Entertainment teams up with CBS Consumer Products to produce a new line of fashion dolls based on America's Next Top Model.

Featured Jobs