Irresponsibility: The Mr Toast card game wins Hasbro's crowdfunding challenge

The game's creator will receive a $10,000 prize and a trip to Hasbro HQ for advice, mentoring and assistance from Hasbro's game development team to help make the game a reality.
Publish date:
Social count:
0 Mr Toast.png

Irresponsibility: The Mr Toast card game has triumphed in Hasbro's crowdfunding gaming challenge, held in association with Indiegogo.

The game, created by Dan Goodsell from Los Angeles, is a fast-paced, family friendly card game featuring comic character Mr Toast and his fun friends including Joe the Egg and Sharky Bacon. It was selected as the winner due to 'the game's gameplay mechanics, theme, potential for ‘fun-ness' and viability.'

In the game, players try to shirk responsibility by having fun being irresponsible while also trying to stop their opponents by saddling them with more responsibility.

The Irresponsibility game was one of five finalists in Hasbro's gaming challenge and was picked from more than 500 submissions to run crowdfunding campaigns that were promoted on Hasbro's partner page on

The finalists' campaigns closed on December 1st, with Irresponsibility: The Mr Toast card game raising more than $10,000 from more than 200 backers.

"We had a lot of fun watching the finalists' campaigns grow over the past month on," said Brian Chapman, head of design and development at Hasbro.

"The winning game, Irresponsibility: The Mr Toast card game, impressed us with its fresh concept, great characters and simple, but fun game play that the entire family can enjoy."

Jerry Needel, Indiegogo's senior vice president of corporate partnerships, added: "We love that Hasbro chose Indiegogo's global community of early adopters to source their next big idea.

"We're really excited to see the results of the unique combination of Dan's idea, Indiegogo's backers and Hasbro's game development expertise."

The game's creator, Dan Goodsell, will receive the $10,000 prize and a trip to Hasbro headquarters for advice, mentoring and assistance from Hasbro's game development team to help make his game a reality.

"It's really thrilling to have Irresponsibility: The Mr Toast Card Game chosen as the winner of Hasbro's crowdfunding gaming challenge," said Goodsell.

"I have to thank all my longtime Mr Toast fans and brand new fans for making my Indiegogo campaign such a success. Now I'm looking forward to visiting Hasbro and speaking with their team about how I can make the Mr Toast card game a reality."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.