InspirationWorks grows girls lines

Firm to roll out number of new electronic learning products featuring key licences this year.
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The firm is continuing to grow its Disney Princess range, introducing a Disney Princess Magical Tea Set, which includes two teacups, a teapot and spoons. The £19.99 product joins other items such as the Magical Smartphone, Secret Treasure Box and Magical Secret Book in the Disney Princess collection.

Autumn/winter will see the launch of the Tatty Teddy Secret Wardrobe. A special key unlocks the wardrobe to reveal a 30-page Secret Journal, while it also comes with a pen, torch, stickers and customisable jewels.

The firm continues to enjoy success with its Peppa Pig electronic learning items. Peppa’s Flip-Up Phone has seen a sales surge in Q1 2012; the character speaks when the call key is pressed and by pressing the picture key her image appears on the screen.



Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

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