Innovation and expansion top bill in LeapFrog's 20th year

The education specialist celebrates a score with dedicated reading month, permanent Nuremberg fixture and realigned team.
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Leapfrog is celebrating its 20th anniversary in?the only way it knows?how this year, with a heartfelt thanks to its long-time supporters and preparations for continued global expansion.

The company will be kicking off celebrations?in March with a dedicated reading month,?during which it will be championing the evolution of its innovative reading tools across the years.

“20 years is a fantastic landmark, but we will only share this with consumers in a way that resonates with them as parents and children of today,” Sally Plumridge, global marketing director at LeapFrog, told ToyNews.

“We want to build lasting, emotional connections with our consumer families to enable LeapFrog to grow with their children.”

Meanwhile, 2015 promises a roster of new launches that, while being kept a closely guarded secret for now, will all be showcased at LeapFrog’s new permanent fixture?at Nuremberg.

“We are really excited to be in Hall 12 at Nuremberg with a permanent showcase for our business,” continued Plumridge. “This is part of our strategy to expand internationally and it will cement LeapFrog’s place among fellow world-leading brands with an all year round showcase of its latest pioneering innovations and learning solutions.”

LeapFrog has also bolstered its head count. In October 2014, Tony Hicks joined as chief international officer, while earlier this month Damian Hall took up the role of head of sales for UK and Ireland.

Plumridge continued: “We start 2015 in a great position with a full leadership team as LeapFrog looks to grow its current international businesses and extend its global reach through entrance into strategic new markets.

“We are entering our 20th year having reinvented how children can learn through play and while we are excited to reflect on our achievements, we are even more excited to look ahead to the next 20 years,” concluded Plumridge.



LeapFrog confirms Toy Fair 2016 pull-out

The company has cited the show’s clash of dates with Nuremberg’s Spielwarenmesse International Toy Fair taking place between January 27th and Febuary 1st next year as its reason for not attending.

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