Innovation and expansion top bill in LeapFrog's 20th year

The education specialist celebrates a score with dedicated reading month, permanent Nuremberg fixture and realigned team.
Author:
Publish date:
Social count:
0
Leapfrog.png

Leapfrog is celebrating its 20th anniversary in?the only way it knows?how this year, with a heartfelt thanks to its long-time supporters and preparations for continued global expansion.

The company will be kicking off celebrations?in March with a dedicated reading month,?during which it will be championing the evolution of its innovative reading tools across the years.

“20 years is a fantastic landmark, but we will only share this with consumers in a way that resonates with them as parents and children of today,” Sally Plumridge, global marketing director at LeapFrog, told ToyNews.

“We want to build lasting, emotional connections with our consumer families to enable LeapFrog to grow with their children.”

Meanwhile, 2015 promises a roster of new launches that, while being kept a closely guarded secret for now, will all be showcased at LeapFrog’s new permanent fixture?at Nuremberg.

“We are really excited to be in Hall 12 at Nuremberg with a permanent showcase for our business,” continued Plumridge. “This is part of our strategy to expand internationally and it will cement LeapFrog’s place among fellow world-leading brands with an all year round showcase of its latest pioneering innovations and learning solutions.”

LeapFrog has also bolstered its head count. In October 2014, Tony Hicks joined as chief international officer, while earlier this month Damian Hall took up the role of head of sales for UK and Ireland.

Plumridge continued: “We start 2015 in a great position with a full leadership team as LeapFrog looks to grow its current international businesses and extend its global reach through entrance into strategic new markets.

“We are entering our 20th year having reinvented how children can learn through play and while we are excited to reflect on our achievements, we are even more excited to look ahead to the next 20 years,” concluded Plumridge.

Related

LeapFrog.png

LeapFrog confirms Toy Fair 2016 pull-out

The company has cited the show’s clash of dates with Nuremberg’s Spielwarenmesse International Toy Fair taking place between January 27th and Febuary 1st next year as its reason for not attending.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.