From late August until mid November VTech’s kids tablet InnoTab 2 will sponsor the 7.00pm to 8.00pm strand on Disney Junior.
Ten-inch sponsorship idents and 30-inch competition spots will drive viewers to a minisite at www.disneyjunior.co.uk/vtech
This will be further supported with display and editorial buttons on the website to drive viewers to the competition hub for the chance to win a selection of VTech products.
Clive Richardson, marketing director, VTech Electronics Europe, commented: "To ensure a successful launch of the new InnoTab 2 we are wholeheartedly investing in a major marketing campaign to ensure the newest addition to our range is fully supported with a robust media plan. This latest collaboration with Disney Junior is further testament to this campaign, which we are confident will generate strong sales for InnoTab 2.”
Bobi Carley, commercial director, Disneymedia+ UK said: “VTech and Disney Junior share a fun and colourful approach to learning and discovery, so we are pleased to be working together for the first time to launch this fun and interactive campaign.”