Toys and licensing industry PR specialists, MIPR has undergone a significant overhaul of the business with a rebranding and the introduction of new digital marketing and media buying divisions.
Jonathan Rose and Ruth Leonard have announced the launch of Hello Communications Group Limited, a new service that offers communications across PR, digital marketing, media buying and design and creative services.
Managing director, Jonathan Rose, said: “The launch of Hello Communications Group reflects exactly what we have been working towards over the last 12 months.
“Nothing is out of reach for clients looking to celebrate brand awareness and engage with the audiences that matter most to them. The name ‘Hello’ perfectly suits our approach and ethos of making meaningful connections with relevant content at the right time.”
A multi-faceted media group, Hello offers a number of branches to the business; Hello PR offers both corporate and consumer PR, Hello Broadcast aims to deliver creative campaigns to TV, radio and online, Hello Media Buying provides solutions to media planning and advertising and Hello Digital Communications offers strategic planning across SEO, social media channel management, web and app design and AR and VR development.
‘Hello Communications Group strategy enables all clients, whether fresh-faced start-ups or global brands to take advantage of the new content and communications hub,’ read a statement from the team.
‘It will deliver a focused local-language service for clients looking to expand their brand footprint into new markets.’