To decide the winners of the 2011 Independent Toy Awards Toy Shop UK invited over 800 independent retailers to vote for their favourite toys in 15 categories.
The retailers did not pick from a shortlist and were free to vote for any toy.
Bigjigs won the top honour of Most Popular Supplier after its toys recieved more overall votes than any other supplier. The company also picked up the best Wooden toy award for its rail range.
Sam Ireland (pictured), operations manager at Bigjigs, said of the award: "To say we are over the moon would be an understatement. A big thank you to all the customers who voted for us."
Michael Hawkins from Toy Shop UK said: "I think Bigjigs is a well-deserved winner. We've heard nothing but praise for them from retailers this year – and that’s a reflection of not only their terrific products, but their willingness and ability to deal with independent retailers so well."
Here's the full list of winners:
Baby: Freddie the Firefly (Lamaze)
Collectable: Moshi Monsters (Vivid Imaginations)
Creative: Stencils Range (Djeco)
Construction: Ninjago (Lego)
Dolls: Monster High Dolls (Mattel)
Eco: Ramp Racer (EverEarth)
Educational: InnoTab (VTech)
Electronic: Milky The Bunny (Flair)
Game: Rory's Story Cubes (Coiledspring Games)
Licensed: Octonauts Octopod (Fisher Price)
Outdoor: Swingball Pro (Mookie)
Play vehicle: Moover Pram (Hippychick)
Role-play: Pretty Kitchen (Millhouse)
Soft: YooHoo & Friends (Aurora World)
Wooden: Rail Range (Bigjigs Toys)
Most Popular Supplier: Bigjigs
The 'Most Popular Supplier', Bigjigs will recieve this trophy
VTech won the electronic category for a second year running with the Innotab.
Clive Richardson, marketing director at VTech said: "With this award we can see that consumers are already recognising InnoTab as a top electronic toy. The award means a lot to the VTech team as it shows that we continue to be recognised by independent toy shops."
Toy Shop UK singled out the following suppliers for honourable mentions: Melissa & Doug, Haba, Manhattan Toys, Casdon, Green Board Games, Jellycat, Orchard Toys and Character Options.
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