Indian toy industry worth an estimated £225 million

Growth looks set to outstrip other Asian markets.
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The India Times has reported that the Indian toy market is estimated to grow 157 per cent between 2009 and 2014, with licensed toys driving spending.

This is more than Taiwan at 35 per cent, South Korea at 33 per cent and even China, which is estimated to grow 84 per cent over the same period.

As it stands, the toy industry in India is worth around 17,000,000,000 Rupees, or £225 million.

On average, Indian parents spend between 250 to 300 Rupees on a toy, which is about £4. However, this figure is expected to increase as more ‘high-end’ toys and games enter the market.

Mattel, the biggest toy firm operating in India, turned over around £40 million in the last financial year.



Indian toy industry on the up

As more toy companies export their products into India, the territory’s steady growth is set to continue. Pritam Sarkar from Bureau Veritas Consumer Products Services gives his view

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