Indian toy industry worth an estimated £225 million

Growth looks set to outstrip other Asian markets.
Publish date:
Social count:
5_India flag.jpg

The India Times has reported that the Indian toy market is estimated to grow 157 per cent between 2009 and 2014, with licensed toys driving spending.

This is more than Taiwan at 35 per cent, South Korea at 33 per cent and even China, which is estimated to grow 84 per cent over the same period.

As it stands, the toy industry in India is worth around 17,000,000,000 Rupees, or £225 million.

On average, Indian parents spend between 250 to 300 Rupees on a toy, which is about £4. However, this figure is expected to increase as more ‘high-end’ toys and games enter the market.

Mattel, the biggest toy firm operating in India, turned over around £40 million in the last financial year.



Indian toy industry on the up

As more toy companies export their products into India, the territory’s steady growth is set to continue. Pritam Sarkar from Bureau Veritas Consumer Products Services gives his view

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.