A host of figures based on Disney’s animated kids’ film Wreck-It Ralph will hit shelves in the New Year.
Thinkway Toys has been named global toy partner licensee for the products, while Mondo will distribute the figures across Europe.
The range consists of single pack action figures, five-inch vehicles with detachable figures, four-inch racers, deluxe action figures, talking action figures, nine-inch, ten-inch and 20-inch plush toys, and role-play Wrecking Fists.
The film – which follows an ex-video game villain who escapes his world to become a hero – arrives in UK cinemas on February 15th, 2013. The toy range will be available six weeks prior to that in early January.
“Thinkway has a really cool line and some innovative product,” Disney’s EMEA VP for toys and stationery Anna Chapman told ToyNews.
“It’s a range of full action figures so it starts off with small-scale [items] and then there’s large scale ones with some cool features. One of Thinkway's strong points is the innovation and technology it puts into product development, so there’s some really cool high-priced feature-led items.”
Thinkway Toys is no stranger to Disney, having previously produced the licensed Wall-E and traditional Toy Story figures.
“We’ve worked with ThinkWay for a number of years and they tend to do really well with the innovative hero SKUs like Wall-E,” added Chapman. “We had a very small licensing programme on Wall-E, but the £100 Thinkway Interactive Wall-E toy did amazingly well.”
Wreck-It Ralph features the voices of several big-name actors including John C. Reilly and Jane Lynch. It also stars a range of licensed video game icons like Sega’s Sonic the Hedgehog and Capcom’s Street Fighter characters.
Sega has also struck a licensing deal with Disney to get Wreck-It Ralph in its upcoming Sonic & All-Stars Racing Transformed game.
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