Imperial Toy has launched its brand new website, imperialtoy.com, in a move to provide new consumer ecommerce and customer service.
The toy vendor specialises in licensed and non-licensed bubbles, seasonal products and various toy categories.
Tim Nolan, president of Imperial Toy, said: "Redesigned for ease of use, the new website has been in the planning and development phase for the last six months.
"The site was explicitly designed to keep navigation and functionality simple, providing consumers, specialty stores, mom-and-pop shops, and the like with an easy way to engage with our brands and discover new and exciting products."
Peter Tiger, co-CEO at Imperial Toy, added: “We are really proud of how the website turned out and are excited to have both feedback from consumers, customers and the general public on the richness of their experience.
"We envision our new website being the go-to digital destination for all things Imperial."