IMC wins Best Barbie Product award

Mattel names the Barbie Intercom Telephone as the brand's best licensed product in Europe.
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IMC Toys has won an award for producing the best product in Barbie's European licensing programme.

The IMC team were honoured at the Global Mattel Summit in Miami on April 30th and were presented this swish trophy.

IMC says the Barbie Intercom Telephone was a best seller last year, shifting over 80,000 units.

The handsets themselves are shaped like shoes and are designed so that girls can talk without pressing a button, like a real phone.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.