IMC Toys has been named as the master toy partner for Disney’s animated series Mickey’s Roadster Racers and Mickey Mouse Clubhouse.
The new pre-school series, Mickey’s Roadster Racers features Mickey Mouse, Minnie, Pluto, Goofy, Daisy and Donald Duck and is scheduled to debut on Disney Junior in 2017.
As part of the comprehensive marketing campaign, IMC Toys will launch a complete range of collectable articulated figures, playsets and vehicles in 2016 and 2017.
‘The new range will embody all the imagination of Mickey Mouse and draw upon key brand attributes,’ read a statement from Jordi Borrell, chief marketing officer at IMC Toys.
‘It is an honor to be moving forward the responsibility of this Disney pre-school flagship property. I truly believe on the one hand, we have nailed down a very competitive price in our range of products while on the other delivering to children a sense of adventure and family values within a hilarious, creative environment.’