iCarly takes Nickelodeon top spot

Interactive tween comedy outperforms its nearest competitor teen show on Nickelodeon UK.
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More than five million viewers tuned into iCarly from January to April with the iCarly iGo to Japan Special becoming the channel’s most watched show of the year so far.

In April, the show out-rated its nearest competitor teen show by eight per cent, with nearly half a million viewers tuning into the Japan special (including repeats), achieving a massive 23.5 share of viewing.

iCarly has also gained a strong online audience with the site icarly.co.uk being viewed more than 21 million times. Fans can submit videos of themselves making their own programme to the site, which can get aired on the site.

As master toy licensee for iCarly, the Vivid toy line from Playmates encompasses collectable figures, play-sets, electronics and role play items which will be supported by TV and PR from October.

Emma Sherski, licensing and marketing director for Vivid imaginations commented: “With Vivid’s iCarly range of toys and tween electronics about to hit the toy shelves this autumn, this is great news for retailers looking for fresh, new life in the girls toy market in time for Christmas; iCarly converts perfectly into a toy range.”

Nickelodeon UK’s managing director, Howard Litton added: “The iCarly effect has been massive. It’s a truly multi-platform content experience with the website as a living and breathing element of the show; giving kids the opportunity to experience their moment of fame.”

iCarly showcases the life of teenager Carly Shay (played by Miranda Cosgrove) who becomes an overnight sensation presenting her very own live web TV show called iCarly.

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