Hype "really strong" for Mega's World of Warcraft toys

Mega Brands is excited about the potential of its licensed range.
Publish date:

Mega Brands says the hype for its World of Warcraft toy line is "really strong" and that it's the firms biggest launch for Christmas.

“We’re very excited and the hype is already really strong," said senior director of international, Mary Price.

"There are ten million active users of World of Warcraft worldwide and we’ve done a lot to tease the product and share it with the fans; we’ve had a lot of interaction with them.

“Mega Brands as a company is very much about engaging the fans and having a two-way dialogue with them, getting their opinions and finding out what they’d like to see from us.”

Read the full interview with Mega Brands here.

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INTERVIEW: Mega Brands

A raft of strong licences has helped Mega Brands to achieve healthy growth figures in the first half of the year. And there?s more to come, including lines for major video game IPs World of Warcraft and Skylanders...

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