Huntik gets $10 million investment and Giochi Preziosi toy line

Rainbow ups the ante for the second installment of the boys' series.
Author:
Publish date:
Social count:
0
3691_mypictr_300x300.jpg

A new deal will see GP produce Huntik action figures, role play and play-sets for the UK, Europe and Russia.

The new 26-episode series of Huntik will debut in Italy this autumn and Giochi Preziosi will spearhead the merchandising programme with a well timed back to school range.

The hefty $10 million investment shows Rainbow is focused on conquering the tricky six to 12 boys market with the animated adventure series.

Now the 100 per cent owner of the show rights, Rainbow is buoyed by having Giochi Preziosi on board and “are completely committed to ensuring the success of the Huntik brand.”

Marketing and cross-promotion will be provided by Huntik themed rides attractions at the yet-to-open Rainbow Magicland Theme Park in Rome, including the first 4D attraction in Europe, Dark Ride, as well as an exhibit at MIPTV featuring artwork and illustrations from the production of the series.

GP has the credentials to make the branded toys a success, having handled the merchandising for Winx Club – the equivalent six to twelves girls show has proved a huge hit in Italy and across mainland Europe.

“We are delighted to enter yet another partnership with Giochi Preziosi for Huntik, Secrets and Seekers. This series is an extremely important brand for Rainbow, with huge potential and we are confident that Giochi Preziosi will, once again, contribute to make our property an international success,” said Iginio Straffi, founder and CEO of Rainbow SpA.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.