Humbrol invites students to re-design brand

Firm worked with 44 art students from Kent, who submitted re-branded images for the craft paint.
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Once all of the entries had been collected, Hornby Hobbies, owner of the Humbrol brand then picked the winner.

44 year ten students from the Charles Dickens School from Broadstairs in Kent were asked by Hornby to put their creative skills to work using Humbrol paint to design and create an image or installation. The students were given 18 weeks to complete their ideas.

Each student spent time with the Humbrol product designers at Hornby Hobbies’ headquarters in Margate and were given full support and advice, as well as over 2,000 empty Humbrol Enamel tins and lids, Humbrol paints and sprays, Airfix kits and Hornby and Scalextric track and accessories.

Each entry was marked on its originality, creativity and knowledge of the Humbrol brand, with the winner picked by Hornby’s chief executive, Frank Martin.

Martin commented: "We were all extremely impressed by the quality and creativity of all the entries in this competition and it was very hard to pick a winner.

"We felt that Matthew’s paint techniques offered a refreshing view of how our paints and sprays can be used."

The winner, Matthew Baldwin re-created Banksy’s Umbrella Girl that was originally spray-painted by Bansky on a building in New Orleans. Baldwin's interpretation of the image was painted solely using Humbrol paints.

The winner was awarded an iPad for his efforts with two runners-ups receiving Hobbycraft vouchers. The finalists’ artwork will be displayed in Hornby’s renowned Visitor Centre.


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