HTI to relaunch Tonka

Firm signs deal with Hasbro for new Tonka Town line, plus update of classic brand.
Author:
Publish date:
5_184_4031_HTI logo.jpg

Hasbro is joining forces with toy company HTI for the relaunch of the classic Tonka brand.

A new segment called Tonka Town will be reintroduced, including modern vehicles, play-sets and characters. The new line will expand beyond construction with emergency service themes.

In addition, the company will unveil Tonka Classic, with the original line of steel trucks getting a makeover.

Andrew Coplestone, licensing director at the HTI said: “Securing this deal further strengthens the company’s long term strategy to build its international business using evergreen brands that we believe will deliver steady and sustainable growth.”

To read the full story on sister site, Licensing.biz, simply click on this link.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs