HTI to relaunch Tonka - ToyNews

HTI to relaunch Tonka

Firm signs deal with Hasbro for new Tonka Town line, plus update of classic brand.
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Hasbro is joining forces with toy company HTI for the relaunch of the classic Tonka brand.

A new segment called Tonka Town will be reintroduced, including modern vehicles, play-sets and characters. The new line will expand beyond construction with emergency service themes.

In addition, the company will unveil Tonka Classic, with the original line of steel trucks getting a makeover.

Andrew Coplestone, licensing director at the HTI said: “Securing this deal further strengthens the company’s long term strategy to build its international business using evergreen brands that we believe will deliver steady and sustainable growth.”

To read the full story on sister site, Licensing.biz, simply click on this link.

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