HTI has added to its already considerable licensed portfolio - securing a deal with Mattel for Barbie role-play toys.
The multi territory deal covers the UK, Eire, Eastern Europe, Russia, Scandinavia, the Nordics and the Middle East. The firm is also currently in discussion with Western Europe distributor partners for Iberia, Italy, GAS, France, Greece, Benelux and Scandinavia.
The range has been designed around two key role-play themes - 'doll'icious' food preparation and 'glamtastic' glam up.
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