HTI to launch new Barbie role-play toys

Multi-territory deal covers UK, Eastern Europe, Russia, Scandinavia, Nordics and Middle East.
Author:
Publish date:
5_Barbie and me logo.jpg

HTI has added to its already considerable licensed portfolio - securing a deal with Mattel for Barbie role-play toys.

The multi territory deal covers the UK, Eire, Eastern Europe, Russia, Scandinavia, the Nordics and the Middle East. The firm is also currently in discussion with Western Europe distributor partners for Iberia, Italy, GAS, France, Greece, Benelux and Scandinavia.

The range has been designed around two key role-play themes - 'doll'icious' food preparation and 'glamtastic' glam up.

To read the full story on sister site, Licensing,biz, simply click on this link.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019