HTI launches Frozen wheeled and pocket money toys

The wheeled range includes bikes, scooters and skates.
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HTI has launched an extensive range of Disney Frozen wheeled and pocket money toys.

The wheeled range includes bikes, scooters and skates and the 14” bike boasts a robust steel frame with front and rear calliper brakes, chain guard, adjustable handle bars and removable stabilisers as well as a front plaque featuring Elsa.

The firm's line of Frozen pocket money toys includes assorted Loom Bands and Case sets, a Magnetic Sketcher, Musical lines, Soft Ball, Mini Band Set, Twirling Baton, Kaleidoscope and selected Bubble toys.

The flashing Frozen Sparkle Balls light up and flash with every bounce while the Frozen Snap Bands are available in an assortment of three colours featuring Anna, Elsa and Olaf artwork.

Additional lines are also in development and will be launching early 2015.

“Wheeled and everyday toys are key product categories for HTI in which we have tremendous design and manufacturing capabilities," said Andrew Coplestone, HTI licensing director.

"We are absolutely delighted to be working with Disney Consumer Products to develop Frozen toys for the UK and Eire and to have the opportunity to apply our expertise to one of the UK’s biggest brands.

"With Disney’s strategic ongoing brand marketing support to maximise the outstanding success at box office, HTI’s Disney Frozen wheeled and everyday ranges are fast becoming the coolest toys on the market this year.”



SECTOR GUIDE: Wheeled toys

Bike use in the UK is growing, and toy retailers have the unique opportunity to encourage children to start cycling in the first place. We catch up with Carlton Reid, editor of, to find out how, before highlighting just some of the new wheeled toy products available

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