HTI goes big on the small screen this AW with new TV campaigns

Frozen, My Little Pony and its Mamas & Papas brand will all get their own TV spots premiering in October.
Author:
Publish date:
Social count:
0

HTI is hitting the small screen in a big way this AW as the firm readies three new TV advertising campaigns.

The Disney Frozen Colour Match Snowflake Bag, My Little Pony Rainbow Dash Style & Groom and Mamas & Papas Armadillo Dolls Pushchair will each enjoy their own TV and multi-platform marketing campaigns.

All three commercials will premiere from October 19th, coinciding with the half-term holidays, and are expected to be seen by over 3.5 million girls.

Alongside the TV campaigns, HTI is also running a four-week digital pre-roll campaign on platforms such as Stardoll, Milkshake and Disney.com.

Kicking off the roster of TV spots, the Frozen Colour Match Snowflake Bag advert will be set in a Winter Wonderland, and according to Sarah Holden, HTI marketing communications manager, will “reinforce the amazing colour change feature of the product.”

Meanwhile, the My Little Pony advert will “demonstrate to children the fun they can have styling Rainbow Dash’s multi-coloured hair and their own with lots of beautiful accessories and Cutie Marks.”

Finally, the M&P Armadillo Dolls Pushchair spot uses an everyday café location to show the nurturing role-play pattern of two little girls playing.

Holden concluded: “With fantastic listings, we are confident that all three of HTI’s 2015 TV campaigns will drive sales at retail as they present the perfect Christmas presents for children – whether they are Frozen fans, mini style gurus or want to be just like mum and dad.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.