HTI glams up with Frozen - ToyNews

HTI glams up with Frozen

Disney's Frozen Colour Match Snowflake Bag will feature in new roster of TV advertised lines this autumn/winter.
Author:
Publish date:
HTI Frozen.jpg

HTI has big expectations for its Frozen Colour Match Snowflake Bag when it launches to retailers this July.

The firm was met with a ‘strong positive response from the trade’ when it released its Barbie Colour Change Glam Bag last year and using the same technology, hopes to mirror its success with the new launch.

The Frozen Snowflake Bag will be the second in a roster of TV advertised products this autumn/winter, as the firm reveals its plans to ramp up its marketing spend for 2015.

The My Little Pony Style and Groom set will lead the charge, followed by Disney’s Frozen Colour Match Snowflake Bag and the Mamas and Papas Armadillo Pushchair.

“We have been really pleased with the response to the Barbie Glam Bag and the innovation around the Colour Match technology, hence bringing it together with the extremely popular Frozen licence, so we are really excited to see what that’s going to do this year,” Jenny Watson, global marketing director at HTI told ToyNews.

“We have big expectations for this line and the reason we are advertising that one is to make sure it stands out from the crowd.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.