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HTI expands Mattel distribution - ToyNews

HTI expands Mattel distribution

Toy Fair 2011 will see HTI launch new products under the Hot Wheels, Barbie and Monster High brands.
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The Hot Wheels new design range is based on designing a set of Hot Wheels vehicles. The line includes four different sizes of Sketch & Design Portfolios, which come with a variety of templates and stickers.

HTI will also unveil Hot Wheels 1:64 replica Erasers featuring interchangeable body parts and colourways.

New for Barbie for 2011 from HTI is the Barbie Sketch & Design Portfolio, which is to be launched in three themes. The Portfolios will cover Fashion, Hair & Make Up, and the Barbie ‘I Can Be’ theme. The range is enhanced with Lap Desks comprising design and draw features.

To add to this, HTI presents a ‘colour your own dress’ and ‘handbag’, plus make up design and natural beauty kits. Also to be launched at Toy Fair is an Artist Tote Set featuring a concertina file handbag with a portfolio sketch book, stickers, pens and stencils.

Finally, HTI will be launching nine Monster High lines out of a total licensing programme of less than 30 lines at the Olympia Toy Fair.

New for 2011 are four different sized Monster High Sketch & Design Portfolios, which includes a Mini Carry-Along Sketch Book, an Artist Tote Set and Puzzle Erasers.

Also new in the Monster High line is a T-shirt Design Kit and a Silk Screen Super Kit and a Monster Maker Machine.

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