HTI expands Mattel distribution

Toy Fair 2011 will see HTI launch new products under the Hot Wheels, Barbie and Monster High brands.
Publish date:
Social count:
15_HTI 300 logo.jpg

The Hot Wheels new design range is based on designing a set of Hot Wheels vehicles. The line includes four different sizes of Sketch & Design Portfolios, which come with a variety of templates and stickers.

HTI will also unveil Hot Wheels 1:64 replica Erasers featuring interchangeable body parts and colourways.

New for Barbie for 2011 from HTI is the Barbie Sketch & Design Portfolio, which is to be launched in three themes. The Portfolios will cover Fashion, Hair & Make Up, and the Barbie ‘I Can Be’ theme. The range is enhanced with Lap Desks comprising design and draw features.

To add to this, HTI presents a ‘colour your own dress’ and ‘handbag’, plus make up design and natural beauty kits. Also to be launched at Toy Fair is an Artist Tote Set featuring a concertina file handbag with a portfolio sketch book, stickers, pens and stencils.

Finally, HTI will be launching nine Monster High lines out of a total licensing programme of less than 30 lines at the Olympia Toy Fair.

New for 2011 are four different sized Monster High Sketch & Design Portfolios, which includes a Mini Carry-Along Sketch Book, an Artist Tote Set and Puzzle Erasers.

Also new in the Monster High line is a T-shirt Design Kit and a Silk Screen Super Kit and a Monster Maker Machine.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.