Hot Wheels wins Best Toy Design award

The brand has been awarded the title by national parenting magazine, Junior.
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The Junior Design Awards recognise children’s products that combine design aesthetics with superb functionality, innovation, exceptional quality and value for money.

Hot Wheels Wall Tracks allows boys to play with their cars and track sets on their bedroom wall. Following the sell-out success of the line last year, Hot Wheels has introduced new Wall Tracks Mid Air Madness, which comes with a booster and a background poster to bring the set to life.

New for autumn 2012 is the Wall Tracks Power Tower, which features a working elevator for continuous racing action.

The Best Toy Design award joins a raft of other accolades for the line including the Toy Industry Association’s Innovative Toy of the Year and Boys Toy of the Year awards, a Good Housekeeping Institute Best Toy Award and a BizzieBaby Bronze Award.

Mattel Boys Marketing Manager Jonathan Kirkley commented: “Wall Tracks was a phenomenally successful launch for us in 2011 and we have even bigger plans for the line in autumn 2012.

"We’re delighted to win yet another award; especially as this endorsement comes from one of the UK’s top parenting magazines."

The other winners in the toy category of the Junior magazine awards were as follows:

Best Games App - iPieces by Jumbo Games
Best Story App - Cinderella by Mosy Crow
Best Educational App - Count the Animals by Appracadabra
Best Family Consol - XBox 360 Kinect
Best Family Video Game - Mario and Sonic at the London 2012 Olympic Games
Best Online Toy and Gift Retailer - Belle and Boo/ Toyella
Best Arts & Crafts - Mouse House Sewing Kit
Best Toy Design (0-2 years) - Jamm Scoot
Best Toy Design (3-5 years) - Wooden Garage
Best Toy Design (6+ years) - Hot Wheels Wall Track
Best Classic Toy - Steiff Jointed Plush Teddy Bear

To see all the shortlisted products and find out more about the winning products, simply click here.

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