Hot Wheels stunt to light up Indy 500

Mattel will attempt a major stunt at the Indy 500 at the Indianapolis Motor Speedway.
Author:
Publish date:
Social count:
0
3668_mypictr_300x300.jpg

A driver from the Team Hot Wheels crew will be aiming to break the current world record distance jump of 302-feet in a four-wheel vehicle on May 29th.

Dubbed Hot Wheels: Fearless at the 500, the driver will speed down a near vertical 90ft ramp, suspended on a ten story high, 100ft modelling of a bedroom door, before soaring across the infield of the Indianapolis speedway.

The stunt is aiming to bring to life the Hot Wheels V-Drop track set. It is just part of a major campaign which Mattel has put together for the brand, which also encompasses a partnership with the British Racing Drivers Club at Silverstone, plus TV, social and digital media and PR.

“This epic stunt is just one of a number of ways that we are bringing the brand to life, engaging fans with a jaw dropping moment in a way that only Hot Wheels can,” commented Jonathan Kirkley, boys marketing manager at Mattel.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.