Olly the Little White Van’s master toy partner Hornby Hobbies has announced the release of its first range based on the CITV pre-school series.
The line-up includes 14 new products, ranging from die-cast and plastic push along character vehicles, play sets, jigsaws and plastic figurines of Olly’s human friends. Prices range from £2.99 to £14.99 RSP.
Henry Becket, Ideas At Work, said: "Olly is really starting to make progress round the world, and we are likely to be in about 40 markets by the year-end.
"Corgi Toy’s excellent toy range is fulfilling all our early expectations and we anticipate strong interest not just in the UK but internationally."
Paul Chandler, marketing manager at Hornby Hobbies, said: "The incredible array of characters in Olly The Little White Van are perfect for the toy market; their positive values resonating with kids and adults alike.
"At Hornby, across all of our brands, we always produce especially high quality toys that children will cherish and play with over and over. Olly The Little White Van is set to be a superstar very soon."
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