Hornby supports Scalextric on TV

Hornby is launching six new TV ads to support its Scalextric brand in a £1 million campaign.
Publish date:
Social count:

The adverts have been created by WAA and were written and directed by the firm’s creative director, Henry Becket.

The campaign, which will be online as well as on national TV until Christmas, will feature the new Scalextric Digital range and ‘Street Sliderz’.

Paul Chandler, Scalextric marketing manager, said: “WAA’s new ads for the Scalextric brand really project the energy and excitement of the cars as well as the advanced technology of the products, such as drifting and digital lane changing.”

Henry Becket, creative director at WAA added: “We’ve worked closely with Scalextric to deliver a series of inventive and highly contemporary commercials which reinforce the high quality and originality for which the brand is known.”



Tomy on TV

Firm launches TV campaign as part of the strategic positioning for its Discovery range

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.