Hornby reveals limited edition Olympics figures

Die-cast models represent 30 Olympic and Paralympic sport event participants.
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Hornby Hobbies has produced a 5,000-piece limited edition collection of die-cas figurines to celebrate the Olympics.

The figures are based on ‘pictograms’ which will be used in the run up to and during the 2012 Olympic and Paralympic Games for singage, on tickets and on the field of play. 

The range, which consists of 30 figurines, is available now in Official London 2012 stores, John Lewis and other retailers.

Olympic pictograms were first used at the 1948 Games in London.

Hornby conducted a survey of 1,000 school children to help it choose which Official London 2012 toys and gifts to develop. These include miniature taxis, a mascot figurine collection and a Scalextric Velodrome Cycling Set.

Hornby told ToyNews it is confident its London 2012 range will be a success.

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