Hornby launches Olympic range at Hamleys

Enlists Team GB cyclist to promote the London 2012 toys.
Author:
Publish date:
Social count:
0
5_Hornby2012.jpg

Olympic hopeful Lizzie Armitstead used pedal power to propel Hornby's new London 2012 Train Set at Hamleys.

Members of the public had the chance to win the toys and were invited to challenge the Team GB member, who is hotly tipped to grab gold next year.

Launched yesterday, The Great British Classics are Olympic designs of a series of models including London taxis and buses, minis and a Concorde.

Hornby is staggering the launch of its licensed Olympic line-up, with the Scalextric Velodrome due to hit the shelves in September.

The toy firm collaborated with The Royal Mint on a window display showcasing the toys with a 50 pence piece from the mint’s commemorative London 2012 range.

The coin, featuring an Olympic cyclist, is part of a set of 29 distributed by Hornby.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.