Hornby inks Transport for London deal

Corgi will celebrate the launch of the new Bus for London with new collection.
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The range will include scale models, toys and key rings, which are due to be released ahead of the Queen’s 2012 Diamond Jubilee.

The New Bus for London has been designed from scratch, specifically for use in London and was a key part of Boris Johnson's 2008 Mayor of London election Manifesto.

New features on the bus include: a swooping window design; curved edges; front and rear staircases; three entrances and high environmental credentials.

The design also draws inspiration from the original Routemaster's recognisable red paintwork as well as the traditional hop on, hop off open rear platform – both of which will be reproduced in Corgi’s new range.

Corgi’s replica model will pick out the timeless characteristics of the design in fine detail. The model bus will be available in a choice of scales - including the ‘fit the box’ sized toy, along with collectables at 1:76 scale.

The model will also be available as a die-cast key ring, so everyone from school children to tourists can carry a London souvenir in their pocket. Prices start from £6.99.

Frank Martin, chief executive at Hornby Hobbies (pictured with Boris Johnson), commented: "This is a very exciting partnership for Corgi and TfL. We have poured 55 years of experience into the New Bus for London model and the die cast key rings will allow both Londoners and tourists to keep a modern memento of Britain’s capital with them wherever they go."


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