Hornby auctions one-of-a-kind London 2012 merchandise

Line-up includes prototypes made during the development of Hornby's Olympic memorabilia lines.
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Horby is auctioning a number of one off London 2012 memorabilia and prototypes which it presented to LOCOG during the development of Olympic merchandise.

The line-up includes Destination London 2012 1:18 scale die cast taxis made to represent the 40 real life liveried cabs commissioned by Hornby that worked on the road in the run up to the Games.

All 40 of the real life cabs were liveried to match the 1:64 collection 'Destination London 2012' that contain 40 collectable taxis, each one representing a different Olympic or Paralympic sport. Presented in a bespoke pack designed for the hand decorated exclusive, the set comes complete with a 1:64 scale general range version available as part of the Hornby London 2012 range.

The online auction also includes the first sample presented to LOCOG to propose the concept of Sporting Figurines within the Hornby licensing contract. It was based on the sporting pose Fencing and was the initial catalyst for the London 2012 Pictogram Figurine range that exists today. Track cycling, sailing, synchronised swimming and hockey figurine samples are all included as well.

Sales and marketing director Nat Southworth at Hornby Hobbies said: “The London 2012 Games were an inspiration for many people across the world, and we hope that our fans enjoy owning these unique pieces of history.”

So, if you fancy owning a piece of history, head to memorabilia.london2012.com.

Read our interview with Hornby on its Olympic lines here.

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