Electronic Game Card has announced an exclusive agreement with HIT Entertainment to exclusively produce Thomas & Friends EGC Educational GameCards for the UK.
The initial EGC Education Thomas and Friends GameCard is the launch of the company's Play & Learn product line for preschoolers. The Educational GameCard product includes a spelling GameCard, a maths GameCard and a GameCard that matches sounds to story characters.
"Thomas and Friends is the UK's number one licensed children's toy property in the UK (source: NPD 2008) and has delighted children around the world for more than 60 years" commented an EGC spokesman, "By linking that affection with the EGC technology we can create a new category of EGC Educational GameCards.
"The EGC Educational GameCards will teach the core development needs of pre-school children in a way that children will enjoy and adults will approve. EGC is proud to announce the first license for our Educational Toys division with HIT and will have the first product ready to sell by the end of 2008."
Recent analysis by the company of global product markets identified a significant market for the company's technology within the toys and game sector. As a result, ECG's strategy is to grow and develop the GameCards within this sector. The firm will then take new products to established distribution partners to exclusively license the games.
It was also recently announced that Thomas & Friends will move to a fresh, new programming look as the television series moves to computer generated imagery animation.