Hit joins Toy Fair 2010 team

Firm's Thomas & Friends to sponsor the visitor entrance of Olympia for next year's show.
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Toy Fair has confirmed that Hit Entertainment will be sponsoring the visitor entrance for the 2010 event.

The foyer area at Olympia's Grand Hall will be branded with Thomas & Friends imagery in celebration of the property's 65th birthday.

The show is broadcast in more than 185 territories in 30 languages around the world. In the UK, Thomas & Friends airs on Five's Milkshake block and Nick Jr. A new CG-animated TV series is due to launch in January 2010.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.