Toy Fair has confirmed that Hit Entertainment will be sponsoring the visitor entrance for the 2010 event.
The foyer area at Olympia's Grand Hall will be branded with Thomas & Friends imagery in celebration of the property's 65th birthday.
The show is broadcast in more than 185 territories in 30 languages around the world. In the UK, Thomas & Friends airs on Five's Milkshake block and Nick Jr. A new CG-animated TV series is due to launch in January 2010.
To read the full story on sister site Licensing.biz, click here.