Hit Entertainment today announced the launch of HIT Movies, a new division dedicated to making family-oriented movies out of the firm’s library of children’s properties, as well as identifying and developing new stories and characters for future Hit family movies.
The launch is part of an effort by the company to expand the reach of Hit’s properties across a variety of entertainment platforms and use films as a means to introduce new stories and characters to a family audience.
To head Hit‘s Los Angeles office and film division, president and CEO Jeff Dunn has tapped long time industry veteran Julia Pistor. Most recently, Pistor served as Nickelodeon’s EVP of Movies, where she developed and produced a total of 16 movies that grossed more than $1.5 billion combined.
The new film division will initially focus on developing family film franchises based on existing properties, such as Thomas & Friends, Barney, Bob the Builder, Angelina Ballerina and Rainbow Magic.
As part of the expansion, the firm has signed with Beverly Hills-based talent and literary agency United Talent Agency, to help create new opportunities in film, television and digital entertainment.
UTA will also assist in establishing new brand extensions and corporate partnerships for Hit ‘s properties. Additionally, UTA will work closely with Pistor to ramp up its feature film development slate.
Jeff Dunn, president and CEO, Hit Entertainment said: “Julia brings to Hit a wonderful sensibility for family entertainment. She understands how to translate some of the world’s best-loved children’s properties into family events for the big screen, creating rich stories that are entertaining to both kids and parents alike.
Pistor added: “I am delighted to help launch new family movie franchises, based off of Hit characters and worlds. At the heart of all of Hit’s properties is rich storytelling, and in the case of Thomas, Angelina and Rainbow Magic, a robust publishing history.
"Using this strong storytelling tradition, mixed with the positive values and timeless lessons that each character stands for, Hit Movies will expand the essence of these properties and build on their long term franchises.”
Jeremy Zimmer, co-founder and board member of United Talent Agency said: “We believe that Hit Movies, under Jeff and Julia’s leadership, is poised to be a major force in the growing family film genre.”