Hippychick has revealed it has raised £960 towards hedgehog conservation.
The money, which will be donated to the British Hedgehog Preservation Society (BHPS), was raised through the sales of Hedgehog Wheelybugs over the festive season.
Fay Vass, chief executive of the BHPS, said: “We are entirely reliant on memberships and donations to fund our organisation and lump sums such as this will really help make a difference.
“This donation will be put towards the Hedgehog Street Campaign, our initiative with People's Trust for Endangered Species, that encourages people to become hedgehog champions and connect their gardens by creating holes in fences and walls so hedgehogs can roam freely between neighbourhood gardens, which provide a perfect environment for a safe and fruitful existence.”
Hippychick’s exclusive distributors of the wooden ride-on toys pledged to donate 20 per cent of the profits of each Wheelybug sold to the charity from the 1st October to 31st December 2015.
Julia Minchin, MD of Hippychick, added: “It’s all thanks to our customers who have clearly been touched by the plight of hedgehogs and who purchased our Hedgehog Wheelybugs for Christmas.
“We’re delighted that our funds will go to the Hedgehog Street Campaign, which is a very current initiative and will provide immediate help in the race to reverse the decline of this much loved species."
Every year Hippychick helps to raise funds for charities through the sale of its Wheelybugs. For example, last year the company made a donation to the Bumblebee Conservation Trust.