HERO PRODUCT: Re:creation, Horrid Henry

Re:creation is hoping to build on its success with Horrid Henry in 2008 by expanding the range.
Author:
Publish date:
5_Pocoyo.jpg

With over 13.5 million books sold in the UK to date, Horrid Henry is the second most popular kids book character behind Harry Potter, and is the number one selling annual. A staggering two out of three kids aged between five and nine in the UK own, or have read, a Horrid Henry book.

The brand also translated well to TV and is now rated the most successful series since CITV began. Some 104 episodes will be airing on ITV1 and CITV including 13 episodes per quarter throughout 2009.

To read the full feature, simply click here.

Related

94_mypictr_200x200.jpg

Re:creation, Horrid Henry

Re:creation has signed as master toy licensee for kids property, Horrid Henry a year ago and is hoping to build on its success in 2008 by expanding the range...

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019