HERO PRODUCT: Re:creation, Horrid Henry - ToyNews

HERO PRODUCT: Re:creation, Horrid Henry

Re:creation is hoping to build on its success with Horrid Henry in 2008 by expanding the range.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

With over 13.5 million books sold in the UK to date, Horrid Henry is the second most popular kids book character behind Harry Potter, and is the number one selling annual. A staggering two out of three kids aged between five and nine in the UK own, or have read, a Horrid Henry book.

The brand also translated well to TV and is now rated the most successful series since CITV began. Some 104 episodes will be airing on ITV1 and CITV including 13 episodes per quarter throughout 2009.

To read the full feature, simply click here.

Related

94_mypictr_200x200.jpg

Re:creation, Horrid Henry

Re:creation has signed as master toy licensee for kids property, Horrid Henry a year ago and is hoping to build on its success in 2008 by expanding the range...

3384_mypictr_300x300.jpg

HERO PRODUCT: Re:creation, Space Putty

Re:creation is launching a new putty compound into the market in 2011 with a full marketing campaign and rolling product launch schedule including innovative toy components for added play value...

3388_mypictr_300x300.jpg

HERO PRODUCT: Tomy

For 2011 Tomy is expanding its infant toy range, Play to Learn, with the introduction of an updated version of a classic Tomy toy ? the Big Loader?

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.