With over 13.5 million books sold in the UK to date, Horrid Henry is the second most popular kids book character behind Harry Potter, and is the number one selling annual. A staggering two out of three kids aged between five and nine in the UK own, or have read, a Horrid Henry book.
The brand also translated well to TV and is now rated the most successful series since CITV began. Some 104 episodes will be airing on ITV1 and CITV including 13 episodes per quarter throughout 2009.
To read the full feature, simply click here.