HERO PRODUCT: Re:creation, Horrid Henry

Re:creation is hoping to build on its success with Horrid Henry in 2008 by expanding the range.
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With over 13.5 million books sold in the UK to date, Horrid Henry is the second most popular kids book character behind Harry Potter, and is the number one selling annual. A staggering two out of three kids aged between five and nine in the UK own, or have read, a Horrid Henry book.

The brand also translated well to TV and is now rated the most successful series since CITV began. Some 104 episodes will be airing on ITV1 and CITV including 13 episodes per quarter throughout 2009.

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Re:creation, Horrid Henry

Re:creation has signed as master toy licensee for kids property, Horrid Henry a year ago and is hoping to build on its success in 2008 by expanding the range...

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