HERO PRODUCT: Mattel/Fisher-Price

As the new master toy for Thomas and Friends, Mattel has big plans for the pre-school brand...
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Thomas is now in its 65th year, and plans from Mattel include innovative product lines such as Take n Play, an extensive range of die-cast vehicles showcasing new and old characters from Thomas & Friends.

These will be available in small, medium and large editions reflecting the character scale in the show. Adding extra innovation will be the all-new Talking Die-Cast.

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