PxPixel
HERO PRODUCT: Mattel/Fisher-Price - ToyNews

HERO PRODUCT: Mattel/Fisher-Price

As the new master toy for Thomas and Friends, Mattel has big plans for the pre-school brand...
Author:
Publish date:
5_Pocoyo.jpg

Thomas is now in its 65th year, and plans from Mattel include innovative product lines such as Take n Play, an extensive range of die-cast vehicles showcasing new and old characters from Thomas & Friends.

These will be available in small, medium and large editions reflecting the character scale in the show. Adding extra innovation will be the all-new Talking Die-Cast.

To read the full feature, please click here

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.