In the interview, Hassenfeld says: "There is no industry with more opportunity than the toy industry."
To read the full feature in The Economist click here.
Billy Langsworthy talks to Hot Wheels designer Bryan Benedict about working with major licences, how he started out in the industry and of course, what car he drives.
The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.