Hasbro/Yummy Dough case begins

The Hasbro v MAPS Toys Yummy Dough trial started yesterday with several industry figures appearing.
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The High Court trial is expected to last six days, with Hasbro arguing the MAPS' use of the word 'dough' in its Yummy Dough line, infringes it own Play-Doh copyright.

The Entertainer's Gary Grant was Hasbro's expert witness with Gemma Harding from Tesco, Rosanne Pearce from WH Smith and Mark Campbell from Hamley also among the claimant's witnesses in chief.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.