Top of the list for boys is the Transfromers Movie Construction Devastator, which is made up of six separate vehicles that combine to form a giant robot for an SRP of £99.99.
Also for boys is the Nerf N-Srike Raider Rapid Fire CS-35, which has an SRP of £29.99.
In the girls category Hasbro is giving a big push to Lulu My Cuddlin' Kitty (SRP £49.99) and Zambi the Baby Elephant (SRP £39.99).
For pre-shoolers Hasbro has lined up a Sleepy Igglepiggle from In The Night Garden (SRP £39.99), Playskool Ball Popper (£29.99) and WotWots Zoom Along Push (SRP £34.99).
There's board games too, with Monopoly City (SRP £24.99 ), Bop It! (SRP £19.99), Topsy Turtle (SRP £14.99), Cranium Wow (SRP £29.99) and Cluedo (SRP £14.99).