Hasbro has promoted John Frascotti to the position of president at the toy firm.
Within his new role, Frascotti will continue to report to Brian Goldner who, with today’s appointment, becomes chairman and CEO of Hasbro.
Frascotti first joined the company in 2008 as chief marketing officer, and went on to become president of Hasbro brands in 2014.
During his tenure, he has played a critical role in the re-invention of various brands from Transformers and Nerf to My Little Pony and Play-Doh.
"I am humbled and honoured to take on the role of president of this phenomenal company,” said Frascotti.
“I believe the strength of our brands and the quality of our teams around the world is unparalleled, and there remains enormous potential in both to drive further momentum in our business and develop our brands across platforms to meet the evolving needs of our global consumers.”
Prior to joining the toy firm, Frascotti worked at Rebok International as SVP, while also serving on the board of directors of Corus Entertainment.
Goldner added: "He has been a critical member of our senior management team for nearly 10 years and I look forward to continuing to work alongside him as we, together with our leadership and teams around the world, take Hasbro to new levels of success into the future.”