Last Thursday, Hasbro employees around the world became holiday ‘elves’ as part of the company's second annual Global Day of Joy, a volunteer initiative designed to help thousands of children across 33 countries.
Activities spanned delivering toys and games to children and providing meals for the homeless to renovating playrooms and hosting special Hasbro Game Day events and in total, employees volunteered for over 100 charitable organisations worldwide.
“Our Global Day of Joy is a very special day to us because we all come together to make an impact in the lives of thousands of children where we live and work at a very special time of year,” said Brian Goldner, president and CEO, Hasbro.
“By combining the talent and dedication of our employees with incredible charitable partners, we are able to help bring joy to children on a very large, global scale.”
Hasbro hosted its first Global Day of Joy in December 2013 during which 75 per cent of its employees participated in nearly 120 volunteer projects to serve 82,000 children.
“All of Hasbro’s philanthropic work stems from the tireless work of our extremely talented employees,” said Karen Davis, senior vice president of Global Philanthropy & Social Impact, Hasbro.
“Our employees volunteer thousands of hours during the year and the Global Day of Joy is an opportunity to harness this collective spirit on a single day to spread joy to children during the holiday season.”
During the 2014 holiday season alone, Hasbro expects to donate more than a half million toys and games to organisations benefitting children, valued at $6 million.