Hasbro updates game plant

Manufacturer to invest $40 million in plant upgrade according to reports.
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However, 200 manufacturing and support jobs will be cut from the plant based in Massachusetts, beginning next month.

The firm said it will immediately invest $10 million to modernise equipment at the plant, as part of its plan over the next few years for new moulding machines, high-speed assembly lines and new printing and dye-cutting equipment.

The firm also said the plan “will depend on union agreement to certain work practice changes in order to make the plant competitive going forward.”

David Hargreaves, an executive vice president said: “While this was a difficult decision, we are optimistic that the union will work with us to make the changes necessary to allow us to become competitive and hopefully secure the substantial majority of manufacturing jobs based in East Longmeadow.”


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.