Hasbro unveils plans to ramp up toy-to-film and TV activity

Josh Feldman will focus on adapting the company’s toy properties into live action and animated films.
Author:
Publish date:
Social count:
0
00trans.jpg

Hasbro has embarked on its plans to expand its film and TV division with the appointment of a new head of development at Hasbro Studios.

In a newly created role with the firm, Josh Feldman will head the team and focus on adapting the company’s toy properties into live action and animated films.

The ‘branded play’ giant has already enjoyed success with film franchises based on its Transformers and G.I. Joe action figures.

Feldman will now help the studio develop further toy properties, along similar lines to the upcoming Candy Land, Jem and the Hologram and Ouija movies.

Variety reports that Feldman has previously helped Hasbro adapt Magic: The Gathering for the silver screen at Fox.

Stephen Davis, president of Hasbro Studios and global entertainment and licensing for Hasbro, said: “Josh is ideally suited for this role as we look to expand our feature business.

“His focus will be on both our franchise and new brands in live-action and animation, and Josh will work closely with the studio’s TV development, brand, design, digital and licensing teams to deliver full storytelling integration across our brand blueprint.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.