Hasbro unveils new TV channel

Firm reveals official brand and logo for its new joint venture children's network with Discovery Communications.
Publish date:
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Known as The Hub, the network will reach approximately 60 million homes on what is currently the Discovery Kids network.

"A hub is a place where great things come together - and that is precisely what The Hub network will be when it launches," explained president and CEO, Margaret Loesch.

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