Hasbro unveils new TV channel

Firm reveals official brand and logo for its new joint venture children's network with Discovery Communications.
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Known as The Hub, the network will reach approximately 60 million homes on what is currently the Discovery Kids network.

"A hub is a place where great things come together - and that is precisely what The Hub network will be when it launches," explained president and CEO, Margaret Loesch.

To read the full article on our sister site, Licensing.biz, please click here.

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