Hasbro unveils new TV channel - ToyNews

Hasbro unveils new TV channel

Firm reveals official brand and logo for its new joint venture children's network with Discovery Communications.
Author:
Publish date:
5_The Hub logo.jpg

Known as The Hub, the network will reach approximately 60 million homes on what is currently the Discovery Kids network.

"A hub is a place where great things come together - and that is precisely what The Hub network will be when it launches," explained president and CEO, Margaret Loesch.

To read the full article on our sister site, Licensing.biz, please click here.

Related

5_Pocoyo.jpg

Tomy on TV

Firm launches TV campaign as part of the strategic positioning for its Discovery range

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.