Hasbro is bolstering its Furby brand with the new digitally integrated Furby Connect.
Using Bluetooth technology, the new toy can connect with kids through video clips, songs, global events and more.
Furby Connect can also speak more than 1,000 phrases, boasts multiple sensors throughout its body and can even ask owners for breakfast or a late night snack.
“Every time we evolve the Furby brand, we want to introduce kids to a new way to play,” said Kenny Davis, senior director of global marketing at Hasbro.
“And kids and Furby fans alike told us they wanted a creature they could interact with in more ways, so we have created the technology infrastructure for Furby Connect with that in mind.
"With Furby Connect, kids can develop a relationship with their Furby while laughing at videos and singing songs together even if they don’t quite know the words – like they would with any other friend.”
Hasbro is also launching a Furby Connect World app, which offers kids a virtual world to help enhance their Furby with fresh entertainment content.
Furby Connect will land at retailers nationwide from autumn 2016.