Hasbro is tapping into a new demographic of toy lovers, with the company’s Joy For All Companion Pet Cat for seniors.
The Joy For All brand, which launched in early November with its first product line Companion Pets, is the firm’s first line of products designed for seniors.
The brand was originally created following consumer feedback, highlighting the appeal of certain toys and games from Hasbro for seniors.
Ted Fischer, VP of business development at Hasbro, said: “We heard from seniors across the country that companionship was important to their happiness. Many live alone, miss having a pet, or are no longer able to care for a pet.
“While it’s not a replacement for a pet, the Joy For All Companion Pet Cat is a life-like alternative that can provide the joy and companionship of owning a real pet, without the often cumbersome responsibilities.”
The Companion Pet Cat features technology that allows the Pet Cat to purr, plus it also responds to petting, hugging, motion through built-in sensors, cat sound effects and soft faux fur.
Fischer added: “Whether it’s one-on-one time between caregivers and recipients, or multi-generational play with parents, children, and grandchildren, we’re excited to enable families and friends of all ages to connect more deeply through the universal language of play.”
Hasbro’s Companion Pet Cat is available for purchase now from JoyForAll.com, and comes in three different fur colours, including silver, tabby and white.