The Hasbro stand will feature current and upcoming products from its Transformers, GI Joes, Jem and the Holograms and Kre-O brands, Beyblade, Marvel and Star Wars lines.
Hasbro will also host panels for a number of its properties and action figure lines as well as offer some special edition products made for visitors to the show.
The toy giant has also signed up to be title sponsor of New York Comic Con’s NYCC Kids, which takes place on Sunday, October 16. Within the event, Hasbro will host the National Beyblade Championship.
"Hasbro is looking forward to an exciting and substantial presence for its first ever participation in New York Comic Con,” said Jeff Jackson, vice president of US marketing for Hasbro.
"As this show continues to grow we’re thrilled to be attending this year to offer our fans the opportunity to engage with Hasbro’s brands in unique ways at both the convention and NYCC Kids events."
Hasbro’s NYCC Kids presence will also offer families the opportunity to experience its new Kre-O Transformers line of construction toys and new Nerf Vortex line of disc blasters.
Hasbro will be located at booth #302.